ABOUT THE RESULT
McCoy Artists Group (MAG), established in 2009 by Larry McCoy, is a leading agency representing touring artists in music, dance, and theater. Facing limitations with their HTML website, MAG transitioned to WordPress to enhance scalability, analytics, and content management. This shift resulted in a 65.5% increase in organic search traffic and a 23.8% rise in total clicks, significantly boosting their online presence and user engagement. Over 90 days, MAG achieved over 12,000 impressions and 2,243 page views. The WordPress solution improved website performance, audience reach, and engagement, solidifying MAG’s position as an industry leader in arts and entertainment.
